This particular concept, among others, was born during our Team One digital sessions. We sought to crowdsource a visual advertisement, but at the time, it wasn't practical. A very motivated and soon to be promoted Associate Creative Director, Molly Grubbs wanted to make an official Lexus Instagram and used our crowdsourced advertisement idea to get the client on board. When we originally came up with the concept, it was in its infancy. She fostered it into great execution. I assisted where I could, hacking the Eventbrite page to make it responsive and answering any questions she had regarding the Instagram platform.