The Signal was part of the social strategy that brought Instafilm to life. At the time, Lexus did not have a Tumblr presence, and it was a perfect platform for the Lexus IS to continue making bold statements about fashion and style. Molly Grubbs (Associate Creative Director) asked me to build a responsive prototype so that she could present the Lexus client with an iPad to experience the site for themselves. After Davide Vismara(Art Director) handed off his designs, I developed the prototype in under an hour, the client was pleased, and Lexus launched The Signal. You are welcome to view my prototype here or check out the iFrame below. Ultimately The Signal by Lexus won the 6th annual Shorty award for best Tumblr campaign and was a finalist for Tumblr of the year.
2014 Lexus IS
Shorty Awards - Best Tumblr Campaign
Think LA Interactive Awards - Innovator Award
Digital, Social, Rapid-Prototyping, Responsive Design