24 Hours of Lemons

1990 Lexus LS - "This Old Blue"

Project Description

The 24 Hour Lemons race was equal parts awesome and hilarious; vehicles purchased for no more than $500 and racing for 24 hours straight. This was the project of the crazy yet awesome Creative Director and Lemons Driver, John Dohrmann. Once Kenneth Bones(Art Director) completed the design, I was responsible for developing a responsive website for the car named "This Old Blue." The website served as a place where people could check out the car, the drivers, and footage. We also created a mobile-friendly experience where people could donate to charity. It also showed the Lexus Dealer Association that we could easily design and code a responsive microsite in just two days. Feel free to view the website here.

View Prototype

Project Details

Client

Lexus Dealer Association

Campaign

24 Hours of Lemons

Categories

Digital, Social, Responsive Design, Rapid Prototyping