After the successful launch and marketing of our newly designed software, the development team had fallen behind on several significant products. The biggest of which was the "Workflows" tool for marketing automation. We had some minor automation in place, but we wanted to provide our clients with a way to create customized nurturing sequences based on our three contact methods: call, email, and text message. At the time, I was marketing webinars to showcase DYL's new look while revamping our content and graphics to reflect the changes. Still being the only Front-End Developer on the team, the first iteration of workflows landed on my desk. I went ahead and coded the pages, but I found myself very confused about the user experience and unsure of how to connect the dots.
Director of Marketing
Marketing, Product Design, UX/CX, Development, Testing, Prototyping